Slogans of the United States Army - Wikipedia
WEB"Army of ONE" was a relatively short-lived recruiting slogan. Misunderstood, it was for Officers, Non-Commissioned Officers, and Enlisted. [citation needed] It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong". [10]
New Army brand redefines 'Be All You Can Be' for a new generation
WEBMar 8, 2023 · A re-engineered and unboxed five-point star logo blends the legacy of the classic Army mark with modern functionality to reflect the Army’s limitless possibilities.
'Army Strong' replaces 'Army of One' - NBC News
WEBOct 9, 2006 · In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan — “An Army of One” — with one it hopes will pack more punch: “Army...
A message from the Army Senior Leaders - Be All You Can Be!
WEBMar 6, 2023 · The message is clear: if you want to find purpose in belonging to something greater than yourself, if you want to find your calling in life and pursue your passions, if you want to BE ALL YOU CAN...
The Army is bringing back ‘Be All You Can Be!’ - We Are The Mighty
WEBMar 9, 2023 · The Army’s latest recruiting campaign includes a new logo and an old slogan (U.S. Army) One of the Army’s most successful slogans, “Be All You Can Be!” defined the service during the 1980s and 1990s. It was even referenced by Ewan McGregor as Spc. Grimes in Black Hawk Down.
Army leaders explain why ‘Be All You Can Be’ is still the best ...
WEBMar 8, 2023 · The Army has perfectly captured the wisdom of the axiom “If it ain’t broke, don’t fix it” by returning to the classic “ Be All You Can Be” recruiting slogan that the service used from the...
YEAR IN REVIEW: Army rebrand, new initiatives clear path for …
WEBDec 6, 2023 · The brand’s new look and feel consists of a re-engineered five-point star logo coupled with the return of the popular tagline, which was initially used from 1980-2001.
The Army is bringing the ‘Be All You Can Be’ slogan back
WEBDec 2, 2022 · The Army’s “Be All You Can Be” campaign debuted in 1981, and lasted for 20 years before the last ad ran in January 2001. It was named the 18th best ad campaign of the 20th century by...
‘Be All You Can Be,’ Army to market for new recruits with old slogan
WEBDec 1, 2022 · As part of the rebranding, Army marketers redesigned the service’s star logo to appear clearer online. (U.S. Army) The Army will launch a new advertising campaign next year that uses an old slogan...
Army Revives ‘Be All You Can Be’ Campaign - AUSA
WEBMar 8, 2023 · With a refreshed website, updated star logo and two initial ads with more to come later this year, Army leaders are banking on the updated campaign to help attract new enlistees by evoking a message that resonates across generations.
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