While the loss will sting, the amount of money the Tar Heels paid to play the Dukes will be even worse. For a chance to break a UNC record on the road, JMU received a payout of $500,000 to embarrass UNC on its home field, per a contract obtained by the USA TODAY Network.

And boy have the Dukes passed the test with flying colors, as they blew the doors off the Tar Heels with a record-breaking first half that saw them score a school-record 53 points

James Madison University only needed two quarters of its game against North Carolina to make history, as the Dukes entered the second half of their Week 4 matchup against the Tar Heels up 53-21.