The largest theater chains including AMC Entertainment, Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.

North American theater owners unveiled plans for new capital investments over three years to draw moviegoers out of the house with a more premium experience at the local multiplex.

Ahead of its annual fall summit, the National Association of Theater Owners says that eight of the top movie theater chains in North America are committed to invest a combined $2.2 billion in modernizing and upgrading their cinemas over the next three years.

Another solution is to make movie theaters more like Dave & Busters. There are no bad ideas in brainstorming! This comes from Variety, which reports that the eight biggest theater chains in the U.S. and Canada (AMC Entertainment Inc.

The investment will focus on sound, seating, and amenities, with new attractions like pickleball and bowling at some locations.

The eight biggest theater chains in the U.S. and Canada announced Thursday that they plan to invest more than $2.2 billion to modernize and upgrade more than 21,000 screens over the next three years.

A group of exhibitors in the U.S. and Canada will invest more than $2.2 billion over the next three years to upgrade and modernize their theaters amid renewed optimism at the box office after a battering by Covid and Hollywood strikes,

NATO president and CEO Michael O'Leary explains to IndieWire why this investment will lead to more people going to the movies.

In a landmark move for the cinema industry, the National Association of Theatre Owners (NATO) has unveiled a sweeping $2.2 billion investment plan to overhaul movie theaters across the US and Canada.