New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

A UK building society has been met with a barrage of angry customers accusing it of ‘going woke’ and ‘cancelling Robin Hood’ after it unveiled a dramatic new logo and branding. The ...

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The Nottingham Building Society is facing a backlash after ditching its classic Robin Hood symbol in a modern rebrand aimed at fostering 'inclusivity'. The firm says the new branding - the logo is ...

The Nutrition Society was established in 1941 ‘to advance the scientific study of nutrition and its application to the maintenance of human and animal health'. Highly regarded by the scientific ...

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The Nottingham building society has dropped its iconic Robin Hood logo for "inclusivity" reasons. The Nottingham has rebranded itself as Nottingham Building Society, with a host of changes.