SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

After the Dodgers won the World Series, it was a near-inevitability that one of their players would be doing a promo appearance at Raising Cane’s.

The flow of ad dollars to women’s sports is growing. After launching an initiative earlier in 2024 to double the amount of ...

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports ...

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

American football, MLB postseason and ‘summer of soccer’ drive Fox revenues up to US$3.6bn for the quarter ahead of Super ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year.

While we don't know yet who will win Tuesday's election, there are already some clear winners and losers in this year's cycle ...

The country has become the third-biggest market in the world for sports betting, following the U.S. and the U.K.

South Korea courted investors for its content sector at the U-Knock forum that brought together producers, distributors and ...

Fox’s profit doubled last quarter, as surging political advertising on its television networks ahead of Tuesday’s presidential election helped boost revenue more than Wall Street expected. The broadca ...