Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

The Lightbulb Moment Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off.

The influence of social media and celebrity endorsements plays a crucial role in driving brand visibility and consumer interest in sportswear. Platforms like Instagram, TikTok, and YouTube have become ...

Gracie Hunt is stepping into the world of NFL fan fashion with a splash. The Chiefs heiress and Kansas City’s own style icon ...

The nostalgia was evident Saturday as many attendees played games at the Free-Play Vintage Arcade. There was the Rad Rewind ...

Columbia Sportswear Co. (COLM) on Wednesday reported third-quarter net income of $90.2 million. The Portland, Oregon-based company said it had profit of $1.56 per share. The results surpassed Wall ...

Sinner defeated Novak Djokovic in the Shangai Masters finals and then beat Alcaraz in the Six Kings Slam. However, Sinner pulled out of the Rolex Paris Masters due to a virus. Next week's year-end ...

Why can't Penn State football wear its white uniforms in White Outs? Here's what you need to know heading into Saturday's ...

Wrexham captain James McClean continued his ongoing protest to Remembrance Sunday by refusing to wear a poppy and standing ...

That’s because Duke has a contract with Nike that runs through the 2027 season. Nike is the exclusive supplier of uniforms, ...

Officers are looking to speak with three people after more than £1,000 worth of sportswear was stolen from a shop in Ringwood.

Hurley, the Bengals' Ruler of the Jungle in Week 1 who has said he's been a fan of the team since the Freezer Bowl, went so ...