Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Film studio Lionsgate joining forces with AI firm Runway is a deal to build an AI model for filmmakers to use internally

Lionsgate Studios, its filmmakers, directors and other creative talent will use Runway’s suite of AI tools to augment their work and iterate cinematic video

Lionsgate, the Hollywood studio behind the John Wick and Hunger Games franchises, has announced a first-of-its-kind partnership with AI video startup Runway that will see the artificial intelligence company develop a custom model trained on the studio's content.