Sam Fender has revealed he wasn't immediately sure which direction to go in with his new album. The North Shields singer-songwriter is preparing to release his third album and the follow-up to 2021's Seventeen Going Under, and he told his fans it took some time to work out where "the hell" to go next.

To introduce the new record, Fender shares its title track, which was produced in Los Angeles alongside The War on Drugs’ Adam Granduciel. The song was written for his late friend and mentor, Annie Orwin, and is based on Fender’s thoughts as he travelled to and from her palliative care home.

People Watching” and “Nostalgia Lies.” We knew that the UK rocker was planning a follow-up to his 2021 sophomore album, Seventeen Going Under, and on Wednesday he confirmed that said new album would be titled People Watching and drop in February 2025.

Sam Fender has returned with the announcement of his forthcoming third studio album, People Watching. Sam Fender produced the album alongside bandmates Dean Thompson and Joe Atkinson over two years, working firstly in London in 2023 with producer Markus Dravs, and then earlier this year in Los Angeles with The War on Drugs’ Adam Granduciel.

Sam Fender will release his new album 'People Watching' on February 21. The 30-year-old rocker has revealed his follow-up to 2021's 'Seventeen Going Under' is set to come out early next year. The album's title track will be released on Friday (15.