Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

Iowans for Common Sense, a new coalition, is launching an advertising campaign to stop a proposed new casino in Cedar Rapids.

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Both parties are running ads that tell voters it’s OK to break from their party. “You can vote any way you want. And no one ...

Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring hundreds of millions of dollars into a targeted effort that the party hopes ...

Julia Roberts has been widely criticized for her narration of a Harris-Walz campaign ad that explains to women they can vote ...

Giving money to prominent celebrities was a theme of the Harris campaign, which gave almost $4 million to Village Marketing ...

Candidates running in Berkeley and Bay Area elections have invested in social media ads and signage, advertisements that may ...