In the reselling business, "it doesn't matter what I think is cool," he said. "It matters what the customer thinks is cool." ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, ...

In those shows, multimillionaires and billionaires adopt this style of “quiet luxury,” defined by Vogue as “a look that will ...

In apparel, C.P. Company’s brand motifs are filtered through the adidas ... The Grottoflage print was meticulously developed ...

Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...

(JTA) — A Jewish scion to a business fortune with deep ties to the Bay Area Jewish community will be San Francisco’s next mayor. Daniel Lurie, an heir to the Levi Strauss clothing empire who has never ...

The Ultimate Fighting Championship brought back the trend of featuring the fighters in customized shorts. The post Best to ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

Lacking a catchphrase or a signature event like Irmo’s Okra Strut and Pelion’s Peanut Party, Lexington is seeking a marketing firm to help tell its story.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Delta Apparel ( (DLAPQ) ) has shared an update. Delta Apparel, Inc. is undergoing Chapter 11 bankruptcy proceedings, cautioning investors that ...