Elina Shirolkar discusses her role as a data scientist at Google and how it feels to work on something that has worldwide ...

In today’s digital world, understanding how your blog is performing is critical to success. Google Analytics is a powerful tool that provides in-depth insights into the behavior of surfers on your ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics ...

So, Google, we have a problem. If your system doesn’t know why data isn’t accurate, how can businesses succeed? Has this big ...

All ratings are determined solely by our editorial team. Google Analytics isn’t just another analytics tool; it’s like a skilled guide that walks you through the intricate maze of customer ...

Google has introduced two new artificial intelligence (AI) safety tools designed to protect Android users from phone call ...

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users.

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

All of this leads many businesses to ask a common question about Instagram analytics: Can Google Analytics be used in conjunction with Instagram? Until recently, the two platforms didn’t ...

Big data analytics company Alteryx Inc. is expanding its platform with support for hybrid data infrastructures as part of its ...