Former UFC champion TJ Dillashaw has claimed that the promotion poured millions into marketing Cody Garbrandt as the next big ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

With only 47 days until Christmas, now is the time for brands to ramp up their holiday marketing. Get expert tips for crafting emotionally resonant campaigns.

The campaign features the retailer’s new hologram spokesperson, “Gram,” and addresses common problems like finding the ...

In today’s digital world, understanding how your blog is performing is critical to success. Google Analytics is a powerful tool that provides in-depth insights into the behavior of surfers on your ...

Nicki Walker has joined Candlewick Press, Holiday House, and Peachtree as associate national accounts manager; previously she was sales assistant for trade and mass market at the Quarto Group.

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

PFL and UFC are two companies that are currently not on the same level, though Jake Paul and Francis Ngannou could quickly ...

The fast-casual grilled-chicken chain launches a $5 Taco Tuesday promotion to spark trial after traffic plummets 7.6% in ...