‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and library, while significantly downplaying the need for an actual Xbox console.
Phil Spencer Responds to Microsoft’s 'This Is an Xbox' Ad Campaign, Which Is Already a Meme
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is already a meme online. This week, Microsoft launched a new advertising campaign designed to hammer home the fact that you can play Xbox pretty much on any device and anywhere,
The new Xbox ad campaign is confused about what an Xbox is
These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
You don't need to wait for Microsoft's handheld Xbox, you already own one
Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is already here?
Xbox continues its push beyond consoles with new ad campaign
It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more
ExtremeTech1h
Xbox Chief Says Console Hardware Isn't Going Away
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...
Xbox's Big Black Friday Sale Starts Today With 1,000+ Discounted Games
On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...
fingerlakes11h
Xbox eyes handheld market as Microsoft explores portable gaming device
Microsoft’s gaming chief, Phil Spencer, has confirmed that the company is exploring the possibility of developing a handheld ...
Inverse6h
Xbox's New Ad Campaign Is Neat but Doesn't Paint the Whole Picture
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.
GamesIndustry12hOpinion
Microsoft's Xbox transition moves into high gear | Opinion
It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...
In an expansion-heavy time for Xbox, Phil Spencer says he doesn't like "expansions that are manipulative" – "I don't want it to be, like, the third level that you cut"
"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, ...
CNET2d
Microsoft's Xbox Handheld Is Coming. The Question Is When
The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.
Microsoft Is Kicking Off Its Xbox Black Friday Digital Game Sale Today
Starting today and running until December 2, Xbox is offering major discounts on digital titles for Black Friday.
Game Rant9h
Phil Spencer Addresses Lack of PS5 Pro Equivalent for Xbox
Microsoft Gaming CEO Phil Spencer discusses the future of Xbox, explaining why players haven't seen an upgraded Xbox Series X ...
Xbox Promises More Gaming Consoles In The Future And Throws Shade At PS5 Pro
We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...