Former UFC champion TJ Dillashaw has claimed that the promotion poured millions into marketing Cody Garbrandt as the next big ...

Downtown Lansing businesses will have deals and sales all week as part of a new promotion called Big Red Ball Week. Downtown ...

Zeiss built a GenAI app on top of Veeva Vault’s PromoMats, a regulated content app for the promotional content management ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

Every business aims to grow and boost its profitability, but when your budget is tight, marketing can feel like a luxury ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Under Armour Inc. had a better quarter than expected, and the company plans to use some of the extra funds for a marketing ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

With only 47 days until Christmas, now is the time for brands to ramp up their holiday marketing. Get expert tips for crafting emotionally resonant campaigns.

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

Nicki Walker has joined Candlewick Press, Holiday House, and Peachtree as associate national accounts manager; previously she was sales assistant for trade and mass market at the Quarto Group.