The leaders of two of America’s top musical instrument retailers, Guitar Center and Sweetwater, say guiding customers through product discovery is key to sustaining sales momentum.

SweetWater 420 Fest has announced the artist lineup for its 20th-anniversary event, set to take place at Atlanta, GA’s ...

We've uncovered the very best offers on a range of music-making gear from the likes of Yamaha, Squier, Korg, Alesis, Slate ...

Sweetwater Music Hall has announced details pertaining to Dan “Lebo” Lebowitz’s 50th Birthday Bash. The event is slated to take place on Saturday, ...

NEW YORK and FORT WAYNE, Ind., Oct. 30, 2024 /PRNewswire/ -- A new collaboration between Save The Music Foundation and Sweetwater, the No. 1 online retailer for music makers, includes $25,000 ...

the Sterling by Music Man Cutlass has got a super $150 discount at Sweetwater, taking the price down below the $200 mark. Beautifully put together, the HSS pickup configuration makes it ultra-flexible ...

Tickets are now on sale for Sweetwater Brewing Company’s 20th annual Sweetwater 420 Fest, which returns to Pullman Yards ...

Sweetwater 420 Fest has announced plans to celebrate its 20th anniversary at Kirkwood's Pullman Yards. Notable acts in the ...

ATLANTA — SweetWater Brewing is gearing up to celebrate the 20th anniversary of its 420 Fest in 2025, and has announced the ...

Cypress Hill and Drive-By Truckers will help SweetWater 420 Fest celebrate its 20th anniversary next year. The big picture: ...

SweetWater Brewing, a subsidiary of Tilray Brands, has unveiled the headliners for the 2025 420 Fest, marking the festival’s 20th anniversary with an epic celebration of music, ...

Louisiana singer-songwriter Marc Broussard performs his 2004 album “Carencro” in its entirety for its 20th anniversary at 8 p ...