Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

It is hard to find a surface or second of time that is not used for some ad for something (although ad agencies keep trying).

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

The growing adoption of AI in the digital ad market should help this social media giant deliver robust earnings growth and stock upside over the next three years.

Netflix won the Streaming Wars, and Trump won the presidency. Now Hollywood is likely to reshape itself with M&A, spinoffs ...

Gaming advertising platform Anzu and kidtech company SuperAwesome recently released a new report on which they collaborated. The report, called “Gaming the future: how to make an impact with younger ...

The study uses UK Biobank data to look at the health of people who were conceived and born when sugar was rationed during World War II. The findings were striking.

Collective Audience, Inc. (OTCQB:CAUD), a leading innovator of audience-based performance advertising and media for the open ...

Big-name retailers such as Walmart are increasingly using analytics to blunt the impact of one of the most unpredictable performance variables of shopping: weather.

ZURICH: The government of Switzerland on Wednesday announced that a controversial ban on facial coverings in public spaces ...