Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

Live Nation's financial results are highly dependent upon the health of higher-income consumers. Check out why I am neutral ...

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

It is hard to find a surface or second of time that is not used for some ad for something (although ad agencies keep trying).

The 2023 actors and writers strikes continue to ripple through the global industry with U.K. broadcaster ITV posting an 8% ...

It's sometimes said that people buy products they don't really need, with money they don't really have, to impress people ...

The COVID era is a time most of us would love to forget – with the notable exception of our media and entertainment industry.

Special effects and CGI have done a lot of good for movies, taking us to whole new worlds with the aid of otherwise ...

When agents can selectively decide where and when a listing appears, the door is opened to potential conflicts of interest and market manipulation.

Advertising Here in Washington, a new state law took effect in January requiring agents to sign written agreements with ...

A postmorten analysis of why Kamala Harris fared so poorly should perhaps include evaluation of the psychology of celebrity ...