Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

It is hard to find a surface or second of time that is not used for some ad for something (although ad agencies keep trying).

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

Set to become compulsory Nov. 20, the regulation isn't likely to make pharma ads easier for consumers to comprehend, but ...

The ACCC is putting businesses on notice that it is focusing in on problematic advertising practices which target participants in the National Disability Insurance Scheme (NDIS).

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

Netflix won the Streaming Wars, and Trump won the presidency. Now Hollywood is likely to reshape itself with M&A, spinoffs ...

Live Nation's financial results are highly dependent upon the health of higher-income consumers. Check out why I am neutral ...

The study uses UK Biobank data to look at the health of people who were conceived and born when sugar was rationed during World War II. The findings were striking.

Competition watchdog the ACCC is putting businesses on notice for problematic advertising practices which target participants ...