Cavs' Isaac Okoro Wears Custom 'Woj Bomb' Shoes in Honor of Retired NBA Reporter
The Cleveland Cavaliers took the court Wednesday aiming to maintain their unbeaten record in a clash against the Philadelphia ...
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Coi Leray Models Adidas in Foot Locker's Step Into Your Gift Holiday Campaign
Specifically, Anthony Edwards and LaMelo Ball are seen sporting basketball kicks on and off the court in their ... Under ...
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...