There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

Marketing and business development don’t have to be frightening. By tackling one “scare” at a time, you can build confidence, ...

Media texts such as Hollywood films or tabloid newspapers are aimed at a mass market audience. Although mass and niche audiences differ in size, the way we consume media texts is very much a ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

Former UFC champion TJ Dillashaw has claimed that the promotion poured millions into marketing Cody Garbrandt as the next big ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

The reality at Papa Johns these days is there’s value gap between the brand and the rest of the field. That includes pizza ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

And the company is cutting back on promotions and some international marketing to concentrate on the U.S. market. The stakes ...

Activation-led marketing agency Activation Union is continuing its growth trajectory by announcing the promotion of Bianca ...