So what makes the athlete fees, advertising costs and tournament sponsorship rights worth so much money to the brands? Let’s look closer to home for some insights. The Ormax Sports Audience Report ...

SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Such is the state of advertising for sports betting in Canada. Anyone who has recently watched a National Hockey League game, or any other professional sport, gets the joke. Viewers’ synapses are ...

A world championship in Texas is flush with cash and stars as the Professional Pickleball Association tries to turn amateur ...

Even with National signing day for college's small sports taking place this week, there remains uncertainty about how many ...

FanDuel is the official sportsbook partner of Netflix’s Dec. 25 doubleheader, will sponsor pregame segment including ...

In a surprising announcement, the television network revealed that they had no more available advertising spots for the Super Bowl broadcast in New Orleans.

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

American football, MLB postseason and ‘summer of soccer’ drive Fox revenues up to US$3.6bn for the quarter ahead of Super ...

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription ...

The country has become the third-biggest market in the world for sports betting, following the U.S. and the U.K., a report by ...