Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.
Over the course of over 30 years, he worked his way up to top management. Management experts say the company veteran could ...
Nike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs
Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn around its business over the ...
22 Best, Most Stylish Sportswear Brands
Having been around for more than 70 years, Asics has made a name for itself in the world of sportswear—and it's a name associated with reliable, trusty goods. The brand's sneakers are shining stars; ...
Sports Marketing Summit: ‘We’re in the culture and community era’: Parramatta Eels GM delivers masterclass in brand development
Taking to the Mumbrella Sports Marketing Summit stage on Thursday afternoon, Kate Chapman – the Parramatta Eels’ general ...
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Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry
But much of the industry resides in Portland, Oregon, and its surrounding suburbs, home to well-known brands such as Nike, ...
On YouTube, Major Brands’ Ads Appear Alongside Racist Falsehoods About Haitian Immigrants
Large organizations and brands saw their advertising dollars funneled to videos amplifying inflammatory narratives, ...
Dana Frider launches new fashion brand for the first time
Dana Frider introduces her new brand, FREEDÈR, featuring 25 pieces combining stylish comfort and freedom of movement, ...
Nike's next CEO Hill brings a bootstraps mentality
Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...
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New Nike CEO’s First Words to Staff: ‘Things Haven’t Been Easy’
Elliott Hill, the newly named chief executive officer of Nike Inc., acknowledged that things have been rough for the world’s ...
Nike CEO calls it quits as sportswear giant’s sales sink
Nike said Thursday that former senior executive Elliott Hill will rejoin the company to succeed John Donahoe as president and ...
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Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...
Jordan Brand Drops New Luka 3 Sneakers in Various Colorways
Priced at $130 at Nike.com, the Luka 3 sneakers — which were originally released in July — from Jordan Brand feature fluid ...