Companies generally operate two models: an ad-based model and an ad-free model where the service is charged. Alphabet, Baidu ...

Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity ...

Mother's work for Uber has been consistently exemplary, presenting the (sometimes controversial) ride-hailing app as a friend in need (with a nice personality.) The long form ad with Robert De Niro ...

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

The Q3 earnings season for the tech giants has been a mixed bag. While some managed to impress investors with their performance and outlook, ...

Uber's stock dips after earnings, but remains attractive for mid-to-long-term investors. See why I see nice entry points for ...

Analyst Tom White from D.A. Davidson maintained a Buy rating on Uber Technologies (UBER – Research Report) and increased the price target ...

Paul Wright, head of advertising for UK & IE at Uber understands the importance of creating new avenues for your business.

Lyft’s Price Lock boosted platform engagement, but I see limited near-term upside. See why LYFT stock is downgraded and Uber ...

Massachusetts voters approved giving union rights to drivers for ride-hailing companies like Uber and Lyft but rejected a ...

Digital marketing platform Thumzup Media Corp TZUP, recently uplisted to Nasdaq, takes this principle and applies it to the advertising ecosystem. Rather than the typical top-down approach ...