The strongest brands justify charging a premium by being seen as ‘worth it’. More than three quarters (87%) of brands in the ...

Over the past two decades, the PR industry has witnessed an exponential growth in the UAE. This was said by Virtue PR, the Dubai-based leading PR agency, who anticipated that the growth will continue ...

At the end of each month, Netizency delves into the ever-evolving world of social media and online platforms in the Gulf. In order to shine a spotlight on the key trends that matter.

The MediaVantage Group has announced the launch of The GreenVantage, a new subsidiary dedicated to helping brands and agencies integrate sustainable practices across their entire campaign lifecycle in ...

AI-powered game optimization platform ExitLag joins the UNIVERSITY esports competition as a new sponsor.

Part of the Communicate "Women to Watch series". Meet Zeinab Yasseen Senior Creative Art Director at M&C Saatchi UAE Part of the Communicate "Women to Watch series". Meet Zeinab Yasseen Senior ...

A local businesswoman has been selected out of thousands of applicants to represent Google across the Middle East. As a Women Techmaker Ambassador, Dawn Kubicek, CEO of Leaders in Digital, will ...

Communicate speaks to Pauline Rady, Managing Director, Client Lead at GroupM as part of our Women to Watch series ...

Multi-channel home shopping business in the Middle East and North Africa (MENA) Citruss TV has announced an investment by Valoris Capital to support its expansion plans. The company intends to use the ...

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

Global customer experience agency, Albatross CX launched its app at the TFWA Digital Village 2017. The CX app is a mobile solution equipped with tools to help elevate the customer experience. TFWA ...